About R.H. Aaronson & Son

A Part of the Community

R.H. Aaronson & Son has been in continuous operation in Bordentown, NJ for over 125 years. Our insurance agency was first established R. Howard Aaronson back in 1888 and remained in the Aaronson family owned 1994. Today, we strive to maintain the same standards of customer care and attention that have helped make RHA a community staple.

The company name remains the same, although the family ownership has changed. In 1994, the Aaronson family decided to retire and sold the agency to Pete Heberling, a 30 year Bordentown resident, and one of the founding members of an agency in Hamilton NJ. Peter decided to leave that agency to come back “Home” and together with his son Steve, took over the operation of R.H. Aaronson & Son. They worked side-by-side until 2005, when Pete retired and turned over the reins of the Bordentown, NJ-based business to Steve and his daughter, Kathy. Steve represents the third generation in the insurance industry, following the path of his father and grandfather.

People always ask, “Why didn’t you change the name of the agency?” Being born & raised in Bordentown and knowing that R.H. Aaronson & Son has been part of the Bordentown community for so long, the decision was made to keep the name - R.H. Aaronson & Son - the same. This is the name that you know and trust, and we recognize that.